Local business firms have proved their roles in place development by no means less important than the FDI sector, hence they are key target customer of local government in place development. From place marketing approach, this study explores the effectiveness of active local government involvement in tourism development by determining how 76 local tourism firms assess the planning initiative of local government, their policy framework in developing tourism, the implementation of such policy and operation program and some other forms of government involvement. In-depth interviews with local authorities and local tourism firms show that | Evaluations of tourism enterprices on investment attracting and developing acitivities of Phu Tho government
