Ebook Complete MBA for dummies (2nd edition): Part 1 includes the following content: Chapter 14: it takes money to make money; chapter 15: you are nothing without a customer; chapter 16: getting noticed with advertising and promotion; chapter 17: navigating the new world of selling; chapter 18: manufacturing and distribution: it’s a brave new world; chapter 19: the ins and outs of risk management; chapter 20: in business, everything is negotiation; chapter 21: econ 101: the basics of economics; chapter 22: ten biggest mistakes managers make; . |
