Ebook Advanced diploma in business administration study manual: International business (case study) – Part 2 includes the following content: Study unit 9 international strategy: standardisation, adaptation and globalization; study unit 10 market entry strategies; study unit 11 international product management; study unit 12 international pricing policies; study unit 13 international promotion policy; study unit 14 international distribution and logistics; study unit 15 the extended marketing mix; study unit 16 implementation, evaluation and control; study unit 17 finance and international business; study unit 18 risk and the international business. |
