presents the following content: Chapter 1 entrepreneurs: the driving force behind small business, chapter 2 strategic management and the entrepreneur, chapter 3 choosing a form of ownership, chapter 4 franchising and the entrepreneur, chapter 5 buying an existing business, chapter 6 conducting a feasibility analysis and crafting a winning business plan, chapter 7 creating a solid financial plan, chapter 8 managing cash flow, chapter 9 building a guerrilla marketing plan, chapter 10 creative use of advertising and promotion, chapter 11 pricing and credit strategies, chapter 12 global marketing strategies, chapter 13 e-commerce and entrepreneurship. |
