In article the most important directions of development of territorial branding in Russia are considered based on the supply chain management. Importance and relevance of consideration of the matter taking into account strengthening of competition between regions and need of increase in their competitiveness is shown. Author's definitions of a territorial brand and territorial branding are given. Classification of the Russian territorial brands on the basis of population, living in the respective territory, in the city or the rural settlement was carried out. |
