Upon completing this chapter, you will be able to write business communications that have a positive effect on human relations. To reach this goal, you should be able to: Explain the need for a positive effect in business messages, use a conversational style that has the appropriate level of formality and eliminates “rubber stamps”, use the you-viewpoint to build goodwill,. | Chapter 5 Writing for a Positive Effect © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. Understand the power of positive effect. Use a natural, conversational style. Cut out rubber stamps. Use the you-viewpoint. Use positive language to create goodwill. Be courteous. Manage emphasis with 3 techniques. Chapter Overview Pay attention to the human-relations purpose of your message. The right effect can help build goodwill. Goodwill improves coworker, client, and customer relationships. You can build goodwill through using a conversational style, cutting out rubber stamps, and using you-viewpoint. The Power of Positive Effect Stiff and Dull Conversational Enclosed is the brochure you requested. Here are the procedures for returning your purchase and . | Chapter 5 Writing for a Positive Effect © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. Understand the power of positive effect. Use a natural, conversational style. Cut out rubber stamps. Use the you-viewpoint. Use positive language to create goodwill. Be courteous. Manage emphasis with 3 techniques. Chapter Overview Pay attention to the human-relations purpose of your message. The right effect can help build goodwill. Goodwill improves coworker, client, and customer relationships. You can build goodwill through using a conversational style, cutting out rubber stamps, and using you-viewpoint. The Power of Positive Effect Stiff and Dull Conversational Enclosed is the brochure you requested. Here are the procedures for returning your purchase and obtaining a refund. Enclosed please find the brochure about which you inquired. In reply to your July 11 letter, please be advised that your adherence to the following instructions will facilitate the processing of your return. Use a Conversational Style At an early date Attached please find Complying with your favor of Due to the fact Hit the road Bite the hand that feeds you Take it with a grain of salt Too many irons in the fire I am happy to be able to answer your message We are pleased to announce I have received your message This will acknowledge receipt of This is to inform you that Thanking you in advance Thank you for your time Please let me know if you have any questions Cut Out Rubber Stamps © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. In .