According to the research findings, it is highly suggested to use an effective pricing strategy in order to retain customers in Businesses in Kurdistan. The limitation of this research is lack of time that the researcher was not able to gather more information and data regarding pricing strategy and customer retention. The novelty of this research as specifically to the Erbil market penetration pricing is the best to keep the customer for the long run of business. | 98 Int. J Sup. Chain. Mgt Vol. 8 No. 1 February 2019 A Study on the Effect of Pricing Strategy on Customer Retention in Kurdistan Sara Azad 1 Uma Shankar Singh 2 Faculty of Administrative Sciences and Economics ISHIK University Erbil-Kurdistan Iraq Faculty of Administrative Sciences and Economics ISHIK University Erbil-Kurdistan Iraq Abstract- Pricing Strategies is the most vital variables related industry consequence in a competitive business to the required industry consequence in a competitive environment. It is the most fundamental factor that is business environment. The main purpose of this study is to required to item maintainability in a focused commercial investigate the relationship between pricing strategy and customer retention. The aim of this study is to analyze the Center 5 . Customer retention is the action that a vender relationship between pricing strategy and customer retention in selected businesses in Kurdistan. The researcher used attempts in order to lessen client rebellions. It is tied in with quantitative research study to analyze the relationship drawing in the correct client motivating them to purchase between pricing strategy and customer retention in chosen frequently and in higher amounts and to bring you businesses in Kurdistan. The researcher gathered 87 significantly more clients 27 . Customer retention directly questionnaires in order to measure the relationship. The affects long haul client lifetime esteem which is a more findings revealed that the correlation showed that the value of beneficial road for firms that look to seek after development Pearson correlation is .825 this demonstrated that there is a and maintainability or those that try to shield themselves positive and significant relationship between pricing from advertise shrinkage coming about because of a strategies and customer retention in businesses in Kurdistan contracting economy. Customer retention can be
