Ebook Social marketing to the business customer: Listen to your B2B market, generate major account leads, and build client relationships – Part 1 presents the following content: Chapter One: The changing rules of B2B Marketing; Chapter Two: Seven ways you can use social media; Chapter Three: Winning buy-in and resources; Chapter Four: Creating a social organization; Chapter Five: Creating and enforcing social media policies; Chapter Six: Learning by listening; Chapter Seven: Understanding search. |
