The purpose of this research is to Investigating the Effect of losing customers and reputation on the supply chain of brand marketing (case study: Pegah products consumers). The present study is an applied research. The statistical population of this research is the customers of Pegah products. Given the unlimited size of the statistical population, the sample size is 384 people. | 364 Int. J Sup. Chain. Mgt Vol. 8 No. 1 February 2019 Investigating the Effect of Losing Customers and Reputation on the Supply Chain of Brand Marketing Case Study Pegah Company Products Consumers Abbas Hadi Abbood1 Zainab Hadi Mahdi2 Adheem naeem Bachi3 1 2 3 Department of Accounting college of Economics amp Administration University of AL-Qadisiyah Iraq 1abbasabood1980@ Abstract- The purpose of this research is to criteria for marketing strategies that have reciprocal Investigating the Effect of losing customers and relationships. In this research the supply chain of brand reputation on the supply chain of brand marketing marketing including product strategies prices case study Pegah products consumers . The present distribution channels and communications have been study is an applied research. The statistical used to create brand value 1 . Understanding market population of this research is the customers of Pegah product strategies has created a serious challenge for products. Given the unlimited size of the statistical researchers in the field of strategic market management. population the sample size is 384 people. The These researchers need to learn about competitors and sampling method is also available. The validity of the internal capabilities of the company marketing questionnaires was confirmed by experts and the capabilities to understand market product strategies. reliability of the questionnaires with the help of However the relationship between product strategies - Cronbach s alpha coefficient for brand marketing of the company s market or marketing and performance and for organization s reputation. To capabilities has been less studied. The present study analyze the data collection using Amos software the seeks to investigate the impact of different product results show that the supply chain of brand strategy-market dimensions including cost leadership marketing has an effect
