The proposed research framework encompasses 3 aspects of atmospheric cues from the website (ARQW) such as ubiquity (UB), ease of use (EOU) and information exchange (IE) to establish the research hypotheses. PLS-SEM results revealed that the atmospheric cues from web sites (ARQW) such as ubiquity (U), ease of use (EOU) and information exchange (IE) are key determinants of millennial’s intention to use the online property website in Malaysia. This discovery provides important findings on the factors that have strong impact on consumers’ intention regarding online property websites. Suggestions for further research are also provided. |
