This study focuses on the existing poultry supply chain and underlying Islamic values that exist which may assists the implementation of halal supply chain to be resilience and sustainable in the future. The study used qualitative approach in which deployed in-depth interview from a case study. The case study focused on the final stage of the supply chain which is retailers’ premises. | 1191 Int. J Sup. Chain. Mgt Vol. 8 No. 2 April 2019 Halal Supply Chain Assessing the Islamic Values of the Poultry Industry Emi Normalina Omar 1 Harlina Suzana Jaafar 2 Muhamad Rahimi Osman 3 1 2 Centre for Technology amp Supply Chain Management Faculty of Business and Management Universiti Teknologi MARA Cawangan Selangor Kampus Puncak Alam 42300 Bandar Puncak Alam Malaysia 1emi128@ 2 Malaysia Institute of Transport MITRANS Universiti Teknologi MARA UiTM Shah Alam Selangor 40450 Shah Alam Malaysia 1harlinas@ 3 Academy of Contemporary Islamic Studies ACIS Universiti Teknologi MARA UiTM Shah Alam Selangor 40450 Shah Alam Malaysia 3mrahimi313@ Abstract Values are important in influencing our towards enhancing the economic growth of a principles and behaviours and help to create positive country especially Malaysia. values in our daily life. Thus values in Islam are vital as a guide for Muslims to be good Muslims and form Therefore a lot of effort progressively has been better societies. These values are based on the Syariah done by the Malaysian government in supporting principles which can be found in the Holy Quran which and promoting the halal industry as well as is the main reference acts as a foundation for Muslims introducing Malaysia as an international halal hub. hereafter. Occasionally Muslims do not realise that the good things that they do in their daily activities are Accordingly this study will be focusing on halal considered as good values from the Islamic perspective food through the halal supply chain. . Islamic values. Thus the current business environment of the food supply chain focusing in 2. The global scenario of the halal poultry industry has been chosen due to highest food consumption in Malaysia. This study found that industry research assessing the Islamic values and halal supply chain has received relatively little attention in the With the global halal market size worth USD 635 .
