Learning Express Business Writing Clear and Simple PHẦN 2

Nghỉ: 30′ một lần, cần phải dành cho bộ não, mắt, cơ thể được nghỉ ngơi trong vòng 5 phút. Đứng dậy, hít thở, (hay vặn vẹo cái lưng một tí). Khi đọc tập trung, đôi khi quên cả chớp mắt lẫn hít thở. Điều này không tốt cho sức khoẻ và trí nhớ. | WORDS OF WISDOM Verbiage is garbiage. Author Unknown BE CLEAR There was an orator named Demosthenes who lived in Athens Greece in 300 . He was highly praised by everyone for being a brilliant communicator because he used lofty words that made him sound intelligent. His style was animated and captivating. The people got so caught up in listening to him that they never knew what he was actually saying. One day he proclaimed another orator to be better than he. He said simply that when the other man spoke he spoke to the level of the crowd and they heard his message. They left his speeches knowing what he had said. Thousands of years later the same theory applies be clear above all. Your most important objective is to get your message heard. An executive vice president with more than 17 000 employees under his direction says this about clarity Write like you would talk to a friend. This may be risky but it is clearer and establishes your style. For example Charley it is time we sat down face-to-face and talked this deal over instead of At your earliest convenience would you please extend your permission to arrange a mutually agreeable time to convene a business meeting to discuss . blah blah blah. The funny thing is that blah blah blah is probably exactly what the reader would be thinking if they received the latter note. So think like an executive vice president a leader and get to the point with your writing. If you think and write like a leader you will eventually become a leader. Leaders have a clear direction. They have a clear goal. And they cut a path straight to that goal. This means that it is absolutely critical to keep your eye on the ball throughout your writing process. If you have total clarity about what you want and don t be afraid to get specific then make the decision to go after it keep focused and sharpen your letter until it glistens like a blade in sunlight. Basic Training CHAPTER 1 BUSINESS WRITING CLEAR AND SIMPLE 13 GET TO THE POINT WORDS .

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