Ebook Changing the Channel: 12 easy ways to make millions for your business includes contents: Chapter 1 Marketing in the twenty-first century: How quickly things have changed; Chapter 2 “DRM” and “MCM”: The two most important acronyms in advertising today; Chapter 3 Direct-response online marketing: Squeezing the juice out of the low-hanging fruit; Chapter 4 Social media: Informal communication, powerful profits; Chapter 5 Search engine marketing: Busting myths and driving sales; Chapter 6 Teleconferences: All you need is a phone and good ideas; |
