The results of the analysis displayed that the model was acceptable which explained that variable such as environment, discount price, payment procedures and facility affect impulsive buying in traditional markets. Thus, it may be concluded that impulsive buying behavior in modern markets and traditional markets is similar. When discount prices contributed the greatest influence on the traditional markets, in modern markets, the impact was even more profound. | 1045 Int. J Sup. Chain. Mgt Vol. 8 No. 3 June 2019 Improving Traditional Market Sustainability in The Industrial Era through Impulsive Buying Strategy A Case in East Java Indonesia Wiwik Handayani1 Endang Iryanti2 Muchlisiniyati Safeyah3 Susi Hardjanti4 1 2 Faculty of Economics and Busines 3 Faculty of Architecture and Design 4 Faculty of Social Sciences and Politics Universitas Pembangunan Nasional Veteran Jawa Timur Indonesia Abstract In the industrial era the issue of about impulsive buying were typically done in impulsive buying to maintain an increased purchases modern markets such as malls 1 - 7 . It was has become ever more attractive to be explored. The mostly caused by the pleasant environment major ground is the existence of technology that convenient payment procedures tempting stimulates consumer s interest to products in sight. A promotions and complete infrastructure. Customers more eye-catching display will escalate consumers are feeling comfortable in the mall therefore the desire to shop. Many modern markets have applied technology to intensify consumer purchases however mall often become a place to refresh mind after an in traditional markets such practices seem to be absorbing work. This condition also encourages unfamiliar. For this reason this study examined someone to make purchases without prior planning. variables that affect impulsive buying behavior in However things will be different when traditional markets employing factors that encourage impulsive buying occur in traditional markets impulsive buying in the modern market to the given that traditional markets conditions are traditional markets. Population in this study was significantly differ from modern markets. The consumers of traditional markets in East Java with difference lies in many elements such as less purposive sampling technique and respondents attractive environment payment in cash lack or amounting to 400 people. The first research .
