The discussion of this study is followed by presenting the results of survey on the relationship of relational capability and organizational culture capability on supply chain operational performance. The results shown that the relationship between relational capability and organizational culture capability have significant impact on the performance of supply chain operation. | 90 Int. J Sup. Chain. Mgt Vol. 8 No. 4 August 2019 Strengthening Supply Chain Operational Performance through Relational and Organizational Culture Capabilities Lee Khai Loon 1 Gusman Nawanir 2 Zahari Abu Bakar 3 Jalal Hanaysha 4 Faculty of Industrial Management Universiti Malaysia Pahang Lebuhraya Tun Razak 26300 Gambang Kuantan Pahang Malaysia. Faculty of Business and Management DRB-HICOM University of Automotive Malaysia 26607 Pekan Pahang Malaysia. 1leekhailoon@ 2 gusman@ 3zahari@ 4jalal@ Abstract In today s dynamic business environment the one-way street. Supply chain consists of all upstream and competition is no longer between firm but between supply downstream activities from the purchase of materials until chains to gain competitive advantages. The trends have the fulfilment of customer demands and satisfaction. made industrial practitioners focusing more on the key Hence the focus on upstream and downstream flows of factors influencing the performance of the supply chain information and material is important. Firms can even be operation. The powers of relational capability in managing more competitive if the data obtained from various supply supply chain have gained an incredible attention from researchers and practitioners because of the benefits of chain functions 2 . Consistent with the basic concept of supply chain performance. However the influences of supply chain management this study focused on supplier organizational culture capability is equally critical for partnership customer relationship information sharing supply chain performance to keep growing. This paper and information quality as relational capability makes an initial attempt to identify the critical success organizational involvement organizational consistency factors of supply chain operational performance amongst organizational adaptability and organizational textile and apparel companies in Malaysia. The total of 201 innovativeness as .
